website, 15 to downplay the inference of competition and encourage children to participate regardless of their skill level. The event was named TRYathlon, a name Rennie found on a U.S. The Sanitarium team engaged Mike Ramsay to run the events, capitalizing on his expertise. Rennie was given approval to organize an event, but initially no budget. The event synergized perfectly with the Weet-Bix brand and Sanitarium’s philosophy of good health through exercise and nutrition. 13 Rennie took the idea to Sanitarium New Zealand’s management. 12 By chance, Rennie met Mike Ramsay and recognized the potential of a Weet-Bix children’s triathlon event series. ![]() In alignment with the marketing strategy and Sanitarium’s commitment to healthy communities, the company wanted to support an activity that would promote children’s health. In 1995 Sanitarium New Zealand’s marketing and sales manager Jim Rennie was on a quest for a children’s sporting event the Weet-Bix brand could own. 10 Despite their popularity, these events had no long-term structure or commitment of financial support, until Sanitarium Weet-Bix stepped in. 8 The following year 683 kids were registered to participate. The first year was trial and error, but sold out quickly. Triathlon expert Mike Ramsay ran the event logistics, and participation was capped at 500 kids for safety reasons. The kids swam in the shallow bay and rode their bikes around the suburban area nearby. 6 The inaugural children’s event was held at Farm Cove, near the Auckland suburb Pakuranga, and sponsored by a local milk brand. In 1988 the New Zealand Triathlon Association merged with the Multisport Association of New Zealand, providing a centralized administration for the growing sport and streamlining events across the country. 5 At that time the sport of triathlon was growing in prominence. Kids’ triathlons began in New Zealand in 1992 4 with a single event held in Auckland involving 500 children. Managed as a nonprofit event, the Kids TRYathlon series demonstrates the Sanitarium Health Food Company’s commitment to the health and well-being of Australian and New Zealand children. Every participant is a winner, receiving a medallion as they cross the finish line and a personalized certificate acknowledging them as a “TRYathlete.” The events are similar in format to adult triathlons, including a swim, ride, and run, with age-appropriate distances for each leg. 3 A noncompetitive event, the Kids TRYathlon series is designed for children aged seven to 15 years of age, encouraging them to get active while having fun and helping to develop their self-esteem. Today more than 45,000 children participate in 28 events across Australia and New Zealand each year. 1 Inspired by growing interest in the sport of triathlon, the series began in New Zealand in the early 1990s and Australia in 1999. So, if you’re doing that, make sure it’s a nutritious breakfast that will set you up for the day ahead.The Sanitarium Weet-Bix Kids TRYathlon series is the largest triathlon for under-16s in the world. ![]() Having said that, many people stick to just a few versions of breakfast as it just makes life simpler during the morning rush. These can be made as overnight oats or porridge.Įggs are a really satisfying way to start the day too, and there are lots of nutritious smoothie recipes which can be made quickly.Įating a varied diet throughout the day and the week is important to ensure we get all the nutrients we need. For a really simple change, swap out the Weet-Bix with oats. Weet-Bix with milk or yoghurt, fruit and nuts can be a good start to the day, but there are plenty of other options too. Then, add a piece of fruit and a few nuts for more fibre and a wider range of nutrients. We suggest having four Weet-Bix with two cups of milk. This is too light on its own for breakfast – doubling it would be better. Two Weet-Bix with a cup of skim/trim milk provides 834kJ (199cal), 13.6g protein, 32.6g carbs, 13.3g sugars (almost all from the milk) and 3g fibre. We don’t advocate a low-fat diet – but we do need to watch our saturated fat intake. We recommend skim/trim milk as dairy fat is high in saturated fat. As most people add milk to Weet-Bix, we don’t see the protein content in the cereal as an issue. ![]() This increases the protein in the breakfast, as well as being a good source of calcium. To make a balanced breakfast, we’d recommend adding skim/trim milk. As breakfast cereals go, Weet-Bix is low in sugars, sodium and saturated fat, while being high in fibre. There has been debate around the cereal’s nutrition as a breakfast choice because it is low in protein and fat.Īt Healthy Food Guide, we have no problem with people – children and adults alike – eating Weet-Bix as part of a balanced diet. Is breakfast cereal Weet-Bix (Weetabix) a healthy option to start your day?
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